Better Homes and Gardens Real Estate Expands Franchise Network in Florida

Better Homes and Gardens Real Estate Emerald Coast to serve the lifestyle-minded Destin market

DESTIN, Fla. and MADISON, N.J. (Oct. 21, 2014) — Better Homes and Gardens Real Estate today announced the addition of a new franchise affiliate serving Destin, Florida, and surrounding communities. The firm, which will do business as Better Homes and Gardens Real Estate Emerald Coast, is the newest brokerage to be added to the brand’s franchise network nationally, and the second affiliate in Florida to join the franchise in the past month.

The brokerage is led by owner and president John Holahan, who leveraged his extensive sales and marketing background to become a top-producing real estate sales professional in the area.

“Aligning with lifestyle-minded brokerages is crucial as we continue to expand our network,” said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC. “The Destin area is an up-and-coming spot for vacation and second homes, and John and his team understand that home-buying and selling decisions encompass all aspects of life, including socializing, dining out, entertainment and a sense of community.”

Better Homes and Gardens Real Estate Emerald Coast is located on Gulfstarr Drive in Destin and serves the local communities of Destin, Rosemary Beach, Seagrove Beach, WaterColor, Sandestin and Seaside. The firm will seek to strategically grow its current base of affiliated real estate professionals throughout the Florida Panhandle by leveraging the infrastructure offered by the national real estate brand.

“Better Homes and Gardens Real Estate jump-starts us with instant national brand name recognition, along with the marketing and technology resources to enhance offerings to our clients in the areas that we serve,” said Holahan. “In a highly competitive market, our goal is to be the service-oriented, approachable company with friendly, tech-savvy and knowledgeable real estate professionals. Affiliating with Better Homes and Gardens Real Estate, and leveraging all of the systems, tools and support they have to offer, will help us achieve that goal.”

Better Homes and Gardens Real Estate Emerald Coast specializes in residential real estate, vacation properties and second homes along the Florida coast with access to major cities throughout the southeastern United States.

For more information, visit www.bealocaldestin.com.

About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

The growing Better Homes and Gardens Real Estate network includes more than 8,900 affiliated sales associates and approximately 270 offices serving home buyers and sellers in offices serving homebuyers and sellers across the U.S and Canada. U.S. states served include: Alabama, Arizona, California, Florida, Georgia, Idaho, Indiana, Kansas, Kentucky, Maine, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Vermont, Virginia, Washington and Washington DC. Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is independently owned and operated.