Better Homes and Gardens Real Estate Increases International Presence with Addition of Luxury-Focused Bahamas Brokerage

NASSAU, Bahamas and MADISON, N.J. (April 11, 2016) – Better Homes and Gardens® Real Estate announced today the addition of luxury real estate company MCR Bahamas Group to its franchise network. The newly named Better Homes and Gardens Real Estate MCR Bahamas Group, led by president and CEO Mario Carey, will continue to serve the entire commonwealth of the Bahamas.

 

“We’re thrilled to bolster our existing luxury portfolio with some of the most magnificent waterfront properties in the world, in a destination that remains extremely appealing to buyers looking for a one-of-a-kind island lifestyle,” said Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “By combining their cultural knowledge and local market expertise with our established network of clients and brand platforms, Better Homes and Gardens Real Estate MCR Bahamas Group is positioning itself for growth in the coming years.”

 

Beyond an expansive luxury portfolio, Better Homes and Gardens Real Estate MCR Bahamas Group has carved a unique position for itself in the market.

 

In 2007, Carey made history with the largest Bahamas beachfront property sale for vacant land, at $21 million. One year later, he founded MCR Bahamas Group, with a diverse team adept at understanding the needs of consumers looking to invest in high-end real estate. From tapping into turnkey digital platforms such as Periscope, to employing a robust system that allows REALTORS® to seamlessly service clients across any of the more than 700 islands of the Bahamas, Carey is continually innovating and experimenting with technology, while still maintaining a personal touch. Additionally, a new, open-concept office located in the capital city of Nassau fosters an environment of communication and collaboration among team members, to best service local and international clients.

 

“As a fast-growing company operating across multiple islands, it’s important to maintain the very best educational resources for our independent sales associates,” said Carey, also a writer, advocate and educator in the industry. “Better Homes and Gardens Real Estate provides us with critical new resources such as expansive marketing targeted to luxury and waterfront lifestyles, a network of like-minded brokers with whom we can collaborate on business opportunities and best-practice sharing as well as a cohesive structure that will help generate enormous growth for us. Specifically, the brand’s network and impressive marketing tools will allow us to target key markets across the United States and Canada.”

 

As the first in its region to advertise listings in multiple languages, real estate professionals at MCR Bahamas Group speak English, Mandarin, Portuguese, Spanish and German to accommodate its large pool of international clients. The company’s clientele hails from across the globe, seeking second homes or investment properties, as well as the unparalleled Bahamian lifestyle. Buyers are attracted to the island country for a great number of factors, including the stress-free lifestyle, ease of access internationally, stunning golf courses, friendly English-speaking people, advanced infrastructure and some of the most beautiful beaches in the world.

 

For more information, please visit www.betterMCRbahamas.com.

 

About Better Homes and Gardens® Real Estate LLC

Better Homes and Gardens® Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens® Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate® LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

 

The growing Better Homes and Gardens® Real Estate network includes more than 10,000 affiliated sales associates and approximately 300 offices serving home buyers and sellers across the United States and Canada.

 

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens Real Estate Franchise is independently owned and operated.