First Coast's fastest growing companies of 2018

    First Coast's fastest growing companies of 2018

    Aug 31, 2018

    Better Homes & Gardens Real Estate Lifestyles Realty    


    Owners: Dan McCarthy & Geoff Burt

    Year Founded: 2009

    After making a concerted effort in 2016 to put more resources behind company training and marketing, Better Homes & Gardens Real Estate Lifestyles Realty, a residential full-service real estate brokerage, saw rapid growth during the previous fiscal year. Owner Geoff Burt said that as the result of these additional resources, his company has had a significant number of agents in the top 20 percent of the market join the team. 

    “We’ve been able to add some very successful, productive real estate agents. That’s the primary driver [behind our growth],” Burt explained. “Last year our agents increased their business an average of 28 percent over their 2016 production.”

    Burt said this jump at the individual agent level greatly contributed to overall company growth. However, he added that this growth has always been a part of the company’s template for what it planned to accomplish. 

    “Our company business plan has remained the same. We’re small, but nimble enough to adjust to opportunities that present themselves and to take advantage of them,” Burt said.

    Burt said that Better Homes & Gardens Real Estate Lifestyles Realty has a little more room to expand geographically, and retains an “appetite for more qualified agents.” As business expands, emphasis will remain on supporting agents and increasing their personal productivity. 

    “At the core of what we do, we treat our agents like our customers, providing them with a lot of support. That has attracted a lot of people here,” Burt said. “We’ve got a fantastic brand behind us, and between the quality of our agents and the corporate culture, we really stand out.”