Homes are more than walls and square footage; they’re where life unfolds.
This year’s trends reflect what buyers truly value: spaces that feel personal,
calm, and full of possibility. Explore the design details based on
Better Homes and Gardens^® Real Estate data that spark connection and
turn houses into homes.

ABOUT THE DATA

This survey was conducted by thinqinsights on behalf of Better Homes and Gardens Real Estate (BHGRE)
from October 6 to October 9, 2025. The device-agnostic online survey included 500 U.S. adults aged 21 and
older, recruited through a national consumer research panel. The survey targeted current and prospective
homeowners who were very involved in home design and renovation decisions. * The margin of error for the
total sample is ±4.4 percentage points at a 95% confidence level.

* Specific respondent qualifying criteria comprised of purchased a home within the past two years or
considering purchasing one within the next two years; or completed a major home renovation in the past
two years or planning to renovate within the next two years.

Better Homes and Gardens Real Estate (BHGRE) conducted a proprietary survey in October 2025, designed
to uncover affiliated agent insights.

The questionnaire was completed by 343 affiliated BHGRE real estate professionals across the United
States. Agent responses were analyzed in aggregate, offering a national snapshot of professional opinions
from those on the front lines of home buying and selling.