{"id":314184,"date":"2025-03-05T10:27:59","date_gmt":"2025-03-05T15:27:59","guid":{"rendered":"https:\/\/www.bhgre.com\/bhgrelife\/?p=314184"},"modified":"2025-08-21T17:25:28","modified_gmt":"2025-08-21T21:25:28","slug":"the-craft-of-real-estate","status":"publish","type":"post","link":"https:\/\/www.bhgre.com\/bhgrelife\/the-craft-of-real-estate\/","title":{"rendered":"The Craft of Real Estate"},"content":{"rendered":"<p>We&#8217;re pleased to debut our new series, <em>The Craft of Real Estate<\/em>, inspired by the same passion and dedication that has made Better Homes &amp; Gardens\u00ae magazine a household name for more than 100 years. This campaign showcases how our love for the beauty of homes and our expertise in real estate come together to offer unparalleled insights and services. From the value of curb appeal to the impact of fresh paint, we provide the knowledge and tools to help you achieve your real estate dreams.<\/p>\n<p><a href=\"https:\/\/www.bhgre.com\/bhgrelife\/introducing-the-craft-of-real-estate-advertising-series-by-better-homes-and-gardens-real-estate\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-314212 size-full\" src=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/BUTTON-CRAFT-REALESTATE.png\" alt=\"\" width=\"300\" height=\"89\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.bhgre.com\/bhgrelife\/refresh-your-home-2024\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-314282 size-medium\" src=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/how-to-refresh-your-home-300x203.jpg\" alt=\"\" width=\"300\" height=\"203\" srcset=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/how-to-refresh-your-home-300x203.jpg 300w, https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/how-to-refresh-your-home-1024x694.jpg 1024w, https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/how-to-refresh-your-home-768x520.jpg 768w, https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/how-to-refresh-your-home.jpg 1250w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\u00a0 \u00a0\u00a0<a href=\"https:\/\/www.bhgre.com\/bhgrelife\/front-yard-landscaping-ideas\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-314285 size-medium\" src=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/boost-your-homes-curb-appeal-2-300x203.jpg\" alt=\"\" width=\"300\" height=\"203\" srcset=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/boost-your-homes-curb-appeal-2-300x203.jpg 300w, https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/boost-your-homes-curb-appeal-2-768x520.jpg 768w, https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/boost-your-homes-curb-appeal-2.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.bhgre.com\/bhgrelife\/maximalism-vs-minimalism-understanding-design-preferences\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-314283 size-medium\" src=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/maximalism-vs-minimalism-300x203.jpg\" alt=\"\" width=\"300\" height=\"203\" srcset=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/maximalism-vs-minimalism-300x203.jpg 300w, https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/maximalism-vs-minimalism-1024x694.jpg 1024w, https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/maximalism-vs-minimalism-768x520.jpg 768w, https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/maximalism-vs-minimalism.jpg 1250w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a> \u00a0\u00a0 <a href=\"https:\/\/www.bhgre.com\/bhgrelife\/making-necessary-repairs-before-listing-your-home\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-314284 size-medium\" src=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/listing-your-home-300x203.jpg\" alt=\"\" width=\"300\" height=\"203\" srcset=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/listing-your-home-300x203.jpg 300w, https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/listing-your-home-1024x694.jpg 1024w, https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/listing-your-home-768x520.jpg 768w, https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/listing-your-home.jpg 1250w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.bhgre.com\/bhgrelife\/transform-your-home-with-the-right-paint\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-314283 size-medium\" src=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/04\/RightPaint-ReadMore-scaled.jpg\" alt=\"\" width=\"300\" height=\"203\" \/><\/a> \u00a0\u00a0 <a href=\"https:\/\/www.bhgre.com\/bhgrelife\/styling-your-home-to-sell\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-314284 size-medium\" src=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/04\/StylingYourHome-ReadMore-scaled.jpg\" alt=\"\" width=\"300\" height=\"203\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.bhgre.com\/bhgrelife\/maximizing-your-space-7-solutions-for-every-home\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-314283 size-medium\" src=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/04\/MaximizingYourSpace-ReadMore-scaled.jpg\" alt=\"\" width=\"300\" height=\"203\" \/><\/a> \u00a0\u00a0 <a href=\"https:\/\/www.bhgre.com\/bhgrelife\/how-to-upgrade-your-outdoor-home-spaces\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-314284 size-medium\" src=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/07\/255YTE-BHGRE-Image-READ-MORE.jpg\" alt=\"\" width=\"300\" height=\"203\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.bhgre.com\/bhgrelife\/how-to-make-a-smart-move-before-the-school-year-starts\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-314283 size-medium\" src=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/07\/259YEC_BHGRE_Email_BHGNewsletter-Aug-25-SmartMove_ReadMore.jpg\" alt=\"\" width=\"300\" height=\"203\" \/><\/a> \u00a0\u00a0 <a href=\"https:\/\/www.bhgre.com\/bhgrelife\/english-revival-kitchens-and-how-this-classic-style-can-boost-your-homes-value\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-314284 size-medium\" src=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/07\/259YEC_BHGRE_Email_BHGNewsletter-Aug-25-EnglishRevivalKitchens_ReadMore2.jpg\" alt=\"\" width=\"300\" height=\"203\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.bhgre.com\/bhgrelife\/why-fall-might-be-the-best-time-to-buy-a-home\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-314283 size-medium\" src=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/25BF9V_bhgre-enewsletter-sept-article-2_readmore-copy-scaled.jpg\" alt=\"\" width=\"300\" height=\"203\" \/><\/a> \u00a0\u00a0 <a href=\"https:\/\/www.bhgre.com\/bhgrelife\/from-pantry-to-showpiece-designer-storage-spaces\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-314284 size-medium\" src=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/25BF9V_bhgre-enewsletter-sept-article-1_readmore-copy-scaled.jpg\" alt=\"\" width=\"300\" height=\"203\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.bhgre.com\/bhgrelife\/2025-home-trends-insights-by-better-homes-and-gardens-real-estate\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-314257 size-full\" src=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/2025-hometrends-banner3.jpg\" alt=\"\" width=\"1250\" height=\"664\" srcset=\"https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/2025-hometrends-banner3.jpg 1250w, https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/2025-hometrends-banner3-300x159.jpg 300w, https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/2025-hometrends-banner3-1024x544.jpg 1024w, https:\/\/www.bhgre.com\/bhgrelife\/wp-content\/uploads\/2025\/03\/2025-hometrends-banner3-768x408.jpg 768w\" sizes=\"auto, (max-width: 1250px) 100vw, 1250px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"more-link-wrapper\"><button class=\"more-link\" role=\"button\" tabindex=\"-1\" aria-hidden=\"true\">Read More<span class=\"screen-reader-text\"><\/span><\/button><\/div>","protected":false},"author":1241,"featured_media":314286,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8701,12782,1],"tags":[],"class_list":["post-314184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-the-craft-of-real-estate","category-uncategorized","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Craft of Real Estate - Better Homes and Gardens Real Estate Life<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bhgre.com\/bhgrelife\/the-craft-of-real-estate\/\" \/>\n<meta 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