{"id":314764,"date":"2020-11-30T00:00:00","date_gmt":"2020-11-30T00:00:00","guid":{"rendered":"https:\/\/www.bhgrelife.com\/bhgrelife\/?p=314764"},"modified":"2026-09-15T11:46:29","modified_gmt":"2026-09-15T15:46:29","slug":"season-of-sharing-campaign-celebrating-style","status":"publish","type":"post","link":"https:\/\/www.bhgre.com\/bhgrelife\/season-of-sharing-campaign-celebrating-style\/","title":{"rendered":"Better Homes and Gardens Real Estate Introduces \u201cSeason of Sharing\u201d Campaign Focused on Celebrating With Style at Home"},"content":{"rendered":"<div class=\"article-body\">\n<div class=\"text parbase\">\n<p><b>MADISON, N.J. (November 30, 2020)<\/b> &#8212;<a href=\"https:\/\/www.bhgre.com\/\">Better Homes and Gardens Real Estate LLC<\/a>, the leading real estate lifestyle brand, announced today its <i>Season of Sharing<\/i> campaign for consumers seeking creative ways to celebrate the holidays ahead. This new campaign features relevant and timely lifestyle ideas curated by Better Homes and Gardens Real Estate and Meredith Corporation, which produces the <i>Better Homes &amp; Gardens<\/i> brand, for Thanksgiving, Kwanza, Hanukkah, Christmas and New Year\u2019s Eve activities, including socially distant party ideas, d\u00e9cor, recipes and more.<\/p>\n<p>In addition to ideas on how to celebrate the holidays at home, the <i>Season of Sharing <\/i>campaign also features \u201c<a href=\"https:\/\/www.bhgre.com\/bhgrelife\/ways-to-give-back-bhgre-season-of-sharing\/\">Ways to Give Back<\/a>\u201d. The section includes suggestions for giving back this season such as researching local volunteer opportunities, participating in a blood drive, fostering a pet or dropping off baked goods to someone in need of neighborly support. The page also showcases the holiday-related philanthropic efforts of BHGRE<sup>\u00ae<\/sup> affiliates across the country to provide additional inspiration.<\/p>\n<p>The <i>Season of Sharing <\/i>campaign was inspired by data-rich insights and predictive analytics from the <a href=\"https:\/\/meredith.mediaroom.com\/2020-08-10-Meredith-Corporation-Launches-Meredith-Data-Studio\">Meredith Data Studio<\/a>, Meredith\u2019s research and insights division, which uncovered how consumers are planning to celebrate and enjoy the holidays at home.<\/p>\n<p>\u00a0<\/p>\n<p><b>HOLIDAY EXPECTATIONS*<\/b><\/p>\n<ul>\n<li>88% of Meredith Women expect to celebrate the holidays differently this year, but plan to celebrate.<\/li>\n<li>More than half of Meredith Women plan to spend more time cooking and baking this year than last year.\u00a0<\/li>\n<li>Interest in multi-generational recipes is forecasted to increase 30%\u00a0this December\u00a0over the previous year.<\/li>\n<li>Recipes that kids can cook are trending, with a 35% forecasted increase over last year.<\/li>\n<li>Based on a forecasted\u00a0November 43% increase in online cookie recipe views, Meredith Data Studio predicts\u00a0an earlier, larger\u00a0cookie craze this holiday season.<\/li>\n<li>Food gifting is fully on the front burner this year with a forecasted\u00a0November 29% increase over 2019.<\/li>\n<\/ul>\n<p>Consumers can access the <i>Season of Sharing<\/i> campaign on <a href=\"https:\/\/www.bhgre.com\/bhgrelife\/bhgre-season-of-sharing\/\">BHGRE Life<\/a>, the brand\u2019s content hub that delivers design, lifestyle and entertaining content throughout the year, and BHGRE\u2019s social media channels including the <a href=\"https:\/\/www.facebook.com\/BHGRealEstate\/\">Better Homes and Gardens Real Estate<\/a><sup> <\/sup>Facebook page. The <i>Season of Sharing <\/i>campaign will continue to offer new ideas and inspiration from BHGRE<sup> <\/sup>affiliated agents and brokerages throughout the holiday season.<\/p>\n<p>*Sources: <i>Meredith Proprietary First-Party Data and Insights Data Studio Platform<\/i>, Meredith Holiday Predictions Survey August 12, 2020.<\/p>\n<p>\u00a0<\/p>\n<p><b>QUOTE<\/b><\/p>\n<p>\u201cThe 2020 holiday season will be unlike any we\u2019ve experienced. As the leading lifestyle brand in real estate, we wanted to showcase the many ways we can still create cherished memories with family and friends in our homes. Our partnership with Meredith Corporation and <i>Better Homes &amp; Gardens<\/i> magazine provides us access to insights from a network of dedicated, brand loyal consumers that ensures we deliver relevant and timely lifestyle content to consumers year-round. The <i>Season of Sharing<\/i> campaign empowers our affiliated agents to remain connected with their sphere of influence along with past and current clients long after a transaction closes.\u201d<\/p>\n<p><b>&#8211; Christine Zoeller, Vice President, Marketing at Better Homes and Gardens Real Estate<\/b><\/p>\n<p>\u00a0<\/p>\n<p><b>About Better Homes and Gardens Real Estate LLC<\/b><\/p>\n<p><a href=\"https:\/\/www.bhgre.com\/\">Better Homes and Gardens Real Estate LLC<\/a> is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.<\/p>\n<p>The growing Better Homes and Gardens Real Estate network includes nearly 13,000 independent sales associates and more than 370 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia and New Zealand.<\/p>\n<p>Better Homes &amp; Gardens<sup>\u00ae<\/sup> is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens\u00ae Real Estate Franchise is independently owned and operated.<\/p>\n<p><b><br \/>\nAbout Meredith Data Studio <br \/>\n<\/b>Meredith\u00a0Data\u00a0Studio\u00a0is Meredith Corporation&#8217;s in-house research and insights division,\u00a0leveraging the company&#8217;s massive scale and unparalleled\u00a0access to women to\u00a0uncover timely information and projections about their habits, preferences and motivations.\u00a0Using\u00a0its vast, proprietary first-party data, Meredith Data Studio\u00a0offers\u00a0its advertising partners full-service\u00a0data solutions featuring predictive analytics, paid consulting and self-service tools, which deliver precisely targeted audience and contextual advertising to help inform marketing, product and business strategies. \u00a0<\/p>\n<p><b>Media Contact:<\/b><\/p>\n<p>Marie VanAssendelft<br \/>\n 201-724-6372<br \/>\n<u>Marie.vanassendelft@bhgre.com<\/u><\/p>\n<p>Jill Davison for Meredith Data Studio <br \/>\n 917-280-0475<br \/>\n<a href=\"mailto:Jill.Davison@meredith.com\">Jill.Davison@meredith.com<\/a><u> <\/u><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<div class=\"more-link-wrapper\"><button class=\"more-link\" role=\"button\" tabindex=\"-1\" aria-hidden=\"true\">Read More<span class=\"screen-reader-text\"><\/span><\/button><\/div>","protected":false},"author":1271,"featured_media":500087,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12786,12789],"tags":[],"class_list":["post-314764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bhgre-news","category-press-release","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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