{"id":314770,"date":"2020-08-31T00:00:00","date_gmt":"2020-08-31T00:00:00","guid":{"rendered":"https:\/\/www.bhgrelife.com\/bhgrelife\/?p=314770"},"modified":"2026-09-15T11:47:05","modified_gmt":"2026-09-15T15:47:05","slug":"better-homes-and-gardens-real-estate-expands-dramatically-despite-covid-19-impact","status":"publish","type":"post","link":"https:\/\/www.bhgre.com\/bhgrelife\/better-homes-and-gardens-real-estate-expands-dramatically-despite-covid-19-impact\/","title":{"rendered":"Better Homes and Gardens Real Estate Expands Dramatically Despite Covid-19 Impact on Broader Economy; Brand Attracts Seven New Firms Since March"},"content":{"rendered":"
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MADISON, N.J. (August 31, 2020)<\/b> \u2013 Better<\/a> <\/sup>Homes and Gardens\u00ae Real Estate<\/u>, recognized as the real estate industry\u2019s lifestyle brand, has already affiliated 13 new firms in 2020 including seven since the start of the pandemic\u2019s impact in mid-March. This pace exceeds last year\u2019s pace that saw a total of 14 new companies affiliate, which was the strongest growth year since 2012.<\/p>\n

Better Homes and Gardens\u00ae Real Estate added more than $400 million in sales volume during the first half of 2020 and also saw one of its original franchisees, Better Homes and Gardens Real Estate Masiello Group<\/a>, renew for a 10-year term.\u00a0 In 2019, Better Homes and Gardens Real Estate Masiello Group completed 7,155 transaction sides with $1.7 billion in sales volume as one of the top real estate companies in the U.S. and third largest BHGRE affiliate according to REAL Trends.<\/p>\n

Highlights:<\/b><\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 New franchisees are benefitting from the brand\u2019s name recognition and unique lifestyle expertise. This includes PinPointSM<\/sup>, BHGRE\u2019s proprietary predictive marketing tool that utilizes Better Homes & Gardens\u00ae<\/sup><\/i> magazine and its publisher Meredith Corporation\u2019s customer database of more than 175 million consumers.<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The BHGRE brand increased its presence in California where it now has 18 franchisees with nine joining in the last 18 months. This included a merger of top North Monterey firms to create Better Homes and Gardens Real Estate Best Life<\/a> with double the market share of its leading competitor.<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The BHGRE brand entered West Virginia for the first time with Better Homes and Gardens Real Estate Central<\/a>.<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 A merger in the Columbia Basin of central Washington created Better Homes and Gardens Real Estate Gary Mann Realty<\/a> with 20% market share.<\/p>\n

\u25cf\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Better Homes and Gardens Real Estate Gaetano Marra<\/a> Homes<\/a> was the first affiliate in brand history to join the BHGRE network via an entirely virtual process.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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New Affiliated Brokerage<\/b><\/p>\n<\/td>\n

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Location<\/b><\/p>\n<\/td>\n<\/tr>\n

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Better Homes and Gardens Real Estate Hank Correa Realt<\/a>y<\/a><\/p>\n<\/td>\n

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Hilo, Hawaii<\/p>\n<\/td>\n<\/tr>\n

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Better Homes and Gardens Real Estate Best Life<\/a><\/p>\n<\/td>\n

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Prunedale, Calif.<\/p>\n<\/td>\n<\/tr>\n

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Better Homes and Gardens Real Estate Brush and Associates<\/a><\/p>\n<\/td>\n

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Escondido, Calif.<\/p>\n<\/td>\n<\/tr>\n

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Better Homes and Gardens Real Estate I-20 Team<\/a><\/p>\n<\/td>\n

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Tyler, Texas<\/p>\n<\/td>\n<\/tr>\n

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Better Homes and Gardens Real Estate Steinborn & Associates<\/a><\/p>\n<\/td>\n

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Las Cruces, N.M.<\/p>\n<\/td>\n<\/tr>\n

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Better Homes and Gardens Real Estate Island Lifestyles<\/a><\/p>\n<\/td>\n

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Kona, Hawaii<\/p>\n<\/td>\n<\/tr>\n

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Better Homes and Gardens Real Estate Medley<\/a><\/p>\n<\/td>\n

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Columbia, S.C.<\/p>\n<\/td>\n<\/tr>\n

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Better Homes and Gardens Real Estate Central<\/a><\/p>\n<\/td>\n

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Cross Lanes, W. Va. <\/p>\n<\/td>\n<\/tr>\n

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Better Homes and Gardens Real Estate Connections<\/a><\/p>\n<\/td>\n

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Crown Point, Ind.<\/p>\n<\/td>\n<\/tr>\n

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Better Homes and Gardens Real Estate Gaetano Marra Homes<\/a><\/p>\n<\/td>\n

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Monroe, Conn.<\/p>\n<\/td>\n<\/tr>\n

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Better Homes and Gardens Real Estate Gary Mann Realty<\/a><\/p>\n<\/td>\n

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Moses Lake, Wash.<\/p>\n<\/td>\n<\/tr>\n

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Better Homes and Gardens Real Estate Lake Realty<\/a><\/p>\n<\/td>\n

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Camdenton, Mo.<\/p>\n<\/td>\n<\/tr>\n

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Better Homes and Gardens Property Shoppe<\/a> <\/p>\n<\/td>\n

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Ventura, Calif.<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/b><\/p>\n

Quote:<\/b><\/p>\n

\u201cEverything we have done over the last 12 years to build our unique lifestyle brand has prepared us for today\u2019s environment. The pace of our growth reflects the power of the brand, the strength of our infrastructure and our unique position in the industry. Our exclusive tools and technology, coupled with comprehensive training and professional development, empower our franchisees and their affiliated agents. Our goal is to help them increase productivity, capture market share and accelerate growth. Our differentiation is clearly recognized and interest in the brand is so strong.\u201d
\n-Sherry Chris, president and CEO, Better Homes and Gardens\u00ae Real Estate<\/b><\/p>\n

About Better Homes and Gardens Real Estate LLC
\n<\/b>Better Homes and Gardens Real Estate LLC<\/a> is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.<\/p>\n

The growing Better Homes and Gardens\u00ae Real Estate network includes more than 12,000 independent sales associates and 360 offices serving home buyers and sellers across the United States, Canada, Jamaica and The Bahamas. The brand announced its expansion into Australia and New Zealand in April of 2018.<\/p>\n

Better Homes & Gardens\u00ae is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens\u00ae Real Estate Franchise is independently owned and operated.<\/p>\n

\u00a0<\/p>\n

Media Contact:<\/b>
\n Marie VanAssendelft
\n 201-724-6372
\nMarie.vanassendelft@realogy.com<\/u><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"